The OpenAI super app plan would push ChatGPT toward Codex, AI agents and partner services as the company prepares for a possible IPO.
OpenAI is still working on an OpenAI super app strategy that could turn ChatGPT into a broader hub for coding tools, AI agents and paid services.
TechCrunch reported that OpenAI plans to roll out a revamped version of ChatGPT in the coming weeks. The report cited the Financial Times, which said the company wants ChatGPT to act more like a “super app” than a simple chatbot.
The OpenAI super app plan comes as the company tries to compete more directly with Anthropic, especially among business users. The updated ChatGPT is expected to give more space to Codex, OpenAI’s coding product, and to AI agents that can handle longer tasks across work and personal use.
Reuters also reported that the overhaul is part of a wider reorganisation at OpenAI. The report said OpenAI is trying to boost revenue ahead of a possible stock market listing, while shifting more attention toward enterprise clients.
The numbers explain why. Reuters said ChatGPT has more than 900 million weekly active users and over 50 million consumer subscribers. The report also said 2 million businesses account for about 40% of OpenAI’s revenue, with that share expected to rise to 50% by the end of the year.
For users, the change could make ChatGPT feel less like a chat window and more like a command centre. Reuters said OpenAI is redesigning ChatGPT’s interface with prompts and features that point users toward coding tools, image generation and partner services such as Canva and Booking.com.
That could help OpenAI turn free users into paying users. But the OpenAI super app plan also carries a risk. If the interface becomes too crowded, users may find it less simple than the ChatGPT product that made OpenAI famous.
The company is also under pressure from Anthropic’s Claude, especially in coding and enterprise work. The AI Decode has covered how Anthropic’s valuation has overtaken OpenAI on paper, a sign that investors are watching the business AI market closely.
For now, the OpenAI super app is less about one new feature and more about a shift in strategy. OpenAI wants ChatGPT to become the place where users write, code, search, create and automate. The open question is whether that makes ChatGPT more useful or simply more complicated.
